To shock; to surprise; to reimagine…a world where we were able to ship our best work without thinking we’re missing out on something. In this talk I’ll share the importance of disconnection, getting focused and knowing when to turn off the phone for more a few minutes. If there’s a takeaway, it’s to illustrate how the life of the artist — the one envisaged by Godin and Pressfield — is still worth pursuing, which means we may have to disengage just once in a while from the life of the digital wizard.